Actually Curious is a card game that brings people closer together, using the science and psychology of emotional connection to teach tools of active listening and empathy. The game was created in 2018, by Curiosity Lab, a marketing company built on the idea that we can make a real difference in the world by accelerating demand within the purpose economy.
Curiosity Lab drew references from psychologists, journalists, crisis negotiators, game developers, our parents, and our friends, and came up with a game that is teaching us the tools of having conversations with empathy. Playing a fun and competitive card game is a sneakily effective way of disarming the defenses and getting into important topics.
🗞 Featured by
The New York Times, Marie Claire, Goop, Refinery29, Hypebae, Cosmopolitan, NBC Today, Apartment Therapy, Health, and many more!
💞 Get real, real fast
A card game that builds connections through meaningful questions.
🎨 Beautiful cards
52 magenta colored cards, so you know where the party's at!
📦 Pocket-sized
The size of a standard playing card deck, so you can bring everywhere.
🌿 Eco-friendly & socially conscious
Produced with ethical labor and paper supply.
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Curiosity edition:
The original Curiosity edition explores questions of background, values, and views on important issues like diversity & inclusion, the environment and mental health.
There are four levels in the Curiosity edition. Start at the blue questions and work your way up to the most vulnerable pink questions, meeting each other where you’re at and getting vulnerable together.
Curiosity edition is Ideal for...
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Family & Friends: Bring thoughtful questions to your next game night to unlock stories that have been waiting for the perfect moment to be told.
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Professional Conversation Starters: Meet people where they are at and level up together as you build trust. Combine with other editions to break the ice or go deeper.
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Journaling practice: Explore your own biases and values by using the questions as journaling prompts.
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Intentional Dating: Whether it be the first date or the 100th date, get to know each other's values and views on a deeper level.
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Learning & Development: Foster a culture of curiosity and willingness to create safe spaces for difficult but nesecarry conversations.
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Culture Edition:
Culture edition helps players explore lived experiences through questions about the culture they love. The things that connect us, regardless of background, gender, age or political affiliation!
Our third and lightest deck of questions is meant to be played alone or with the other decks to give players an approachable place to explore curiosity and vulnerability.
The Culture edition is ideal for…
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Game Night and Ladies Night: Bring thoughtful questions to your next game night or girls night out to unlock stories that have been waiting for the perfect moment to be told.
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Professional Conversation Starters: Meet people where they are at and level up together by building trust.
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Travel and Road-trips: Maximize the opprotunity for connection by exchanging artifacts of the culture you love by answering Culture edition questions.
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Intentional Dating: Bring the Culture edition to your first date or 100th date to explore each other's cultural tastes, before it's too late.
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Learning & Development: Foster a culture of curiosity and willingness to create safe spaces for difficult but nesecarry conversations.